A bakery in Bradford has attracted customers from across the United Kingdom and abroad, according to its proprietor.
The establishment, located on Manchester Road under the name Cupcakes by Sami, is among ten nominees competing for the Telegraph and Argus Best Bakery award.
The shop offers a range of sweet treats including milk cakes, ice cream sundaes, brownies, cookie pies and cupcakes.
Saima Khan established the venture during the coronavirus pandemic, initially conducting operations through online platforms.
By 2022, Khan transitioned from home-based production to a physical retail space after finding the demand unmanageable from a residential setting.
Khan emphasised that all baked goods are prepared on the premises, with recipes rooted in traditional methods.
She stated that this commitment to authentic preparation and quality ingredients has been fundamental to the business reaching its current position.
When asked to identify a signature item, Khan found the question particularly challenging but noted the brownies and cupcakes as standout selections.
She described the cupcakes as featuring classic buttercream and a delicate, airy sponge base.
The enterprise demonstrates support for nearby agricultural and retail businesses through its ingredient sourcing.
This nomination marks the shop’s inaugural appearance on the Telegraph and Argus Best Bakery shortlist.
Khan admitted being caught off guard by the recognition, revealing she initially suspected the notification might be fraudulent.
The bakery serves patrons from Bradford and surrounding areas, with a customer base extending to regions as distant as Scotland and Norway.
Khan observed that visitors to the city frequently include the shop in their itinerary.
Seasonal offerings such as apple crumble and new hot chocolate varieties are planned for the Christmas period.