Digital displays have become ubiquitous in modern life – they appear everywhere prompting us to observe, tap and engage, whether for leisure, purchases or medical appointments.

While these devices serve practical purposes, it’s crucial that households don’t grow excessively dependent on them for keeping young children occupied. This is why the new official recommendations are welcomed, suggesting that parents and caregivers limit screen time for children under five to no more than one hour daily.

The guidance also recommends that when children do use screens, families should steer clear of rapid-paced, social media-type videos as well as products and applications utilizing artificial intelligence. Maintaining screens-free periods during meals and before bed is also emphasized, with alternatives such as ambient music, board games, reading together and creative activities being suggested. Officials additionally advise that adults should view content alongside youngsters rather than allowing unsupervised usage.

Research indicates that prolonged screen exposure during early childhood can affect linguistic progression, and extended periods spent before displays may adversely affect rest, physical movement, imaginative play and social engagement. The committee developing these recommendations also suggests that caregivers should demonstrate positive digital behavior, reflect on their own viewing habits in front of children and consider implementing device-free time for the entire household.

The NSPCC endorses this guidance and acknowledges that the early years represent a vital period for establishing healthy practices regarding children’s physical and technological development. Numerous households find managing rapidly evolving digital landscapes challenging. As screen usage accelerates among our youngest population – alongside their vulnerability to internet-based risks – understanding and addressing the requirements of infants and toddlers has become increasingly essential. Digital safety extends beyond older children and adolescents – foundational learning and assistance are fundamental to preventing harm and helping guardians safeguard their youngsters while fostering a constructive connection with technology as they mature.

The NSPCC has developed Techosaurus, an approachable dinosaur who assists families in navigating challenging discussions with children about technology and the internet. He supports children in developing healthy online practices and behaviors from a young age while building foundational digital safety competencies. Visit nspcc.org.uk/advice-for-families/techosaurus/

For those seeking activities to share with toddlers, Look, Say, Sing, Play provides interactive methods that also support early development. Visit nspcc.org.uk/advice-for-families/look-say-sing-play