Yorkshire is preparing to recruit and train a fresh intake of Blue Badge tourist guides, marking the first such programme in over ten years in the region.
The decision follows increasing visitor numbers and heightened interest in immersive travel experiences, which have exposed a shortage of qualified guides across the county.
The shortfall is particularly acute in locations beyond established tourism centres such as York and the Yorkshire Dales.
Sarah Cowling, who serves as course director for the programme, explained that the region possesses a compelling narrative but requires skilled professionals to communicate it effectively to visitors.
The Blue Badge accreditation represents an internationally acknowledged standard for professional tour guiding.
However, the county has not produced any newly qualified guides since 2014, creating a gap in the workforce that the upcoming initiative aims to address.
The training scheme spans 15 months and is scheduled to commence in January 2027.
Participants will undertake 240 hours of practical fieldwork alongside ten educational excursions to various destinations throughout the region.
The itinerary includes visits to Skipton, Bradford, Leeds, Doncaster, Ripon, Scarborough, Hull and York, providing trainees with comprehensive exposure to the county’s diverse attractions and communities.
According to Ms Cowling, the profession welcomes individuals from all backgrounds and does not exclusively target academics or those approaching retirement.
The role offers autonomy and adaptability, allowing graduates to construct careers according to their own preferences.
No formal university education or previous professional experience is deemed necessary for enrolment.
The programme seeks applicants who demonstrate enthusiasm, inquisitiveness and genuine affection for Yorkshire, with instruction provided for all remaining required competencies.
The closing date for applications is set for October 9, 2026.