A barber operating in the Wibsey area of Bradford has introduced a darts-themed incentive that rewards customers who demonstrate impressive throwing skills.
Christopher Blake, who runs Blake’s Barbershop, has brought back the promotion after initially launching it during the previous year.
The initiative invites patrons to test their accuracy on the oche, with those capable of achieving a perfect score of 180 qualifying for a complimentary haircut.
The challenge has reportedly attracted considerable interest, with more than 100 individuals having participated since its introduction.
The offer has proven particularly popular among younger visitors, who typically opt to aim for the bullseye and position themselves at a reduced distance from the board.
Participants who hit the target are rewarded with discounted services, and children additionally receive sweets as recognition of their achievement.
The establishment has experienced such strong engagement that the activity has become a customary part of the customer experience, with many patrons attempting the challenge before departing following their appointments.
Blake’s Barbershop features a border terrier named Mabel serving as the shop’s mascot.
The promotion was initially launched last year and quickly gained traction among the clientele.
The business owner has also acknowledged the impact of teenage darts professional Luke Littler on the sport’s growing popularity.
Blake described the young player’s achievements as remarkable for attracting new audiences across different age groups.
Blake expressed admiration for Littler’s abilities while also noting personal appreciation for Michael van Gerwen’s performances.
The bullseye-focused discount had previously been offered to younger customers and met with positive response.
The activity is said to generate good-natured interaction among those who take part.
As interest in the darts challenge continues, the promotion remains an established feature at the Wibsey barbershop.