The North Yorkshire market town of Hawes has been selected as the filming location for a major retailer’s 2026 Christmas marketing campaign.
Situated in Upper Wensleydale, the picturesque settlement will feature prominently in the supermarket chain’s seasonal television advertisement.
Footage captured during filming operations revealed a company delivery vehicle navigating the town centre, which had been dressed with elaborate festive decorations.
Seasonal installations included illuminated shopfronts, festive garlands affixed to building facades, and artificial snowfall applied to the pavements.
Hawes serves as an ideal base for visitors exploring the Yorkshire Dales landscape.
The town provides easy access to numerous walking routes available through outdoor navigation platforms, with many paths leading to Hardraw Force.
This waterfall holds the distinction of being England’s tallest uninterrupted vertical water drop.
The Wensleydale Creamery attracts visitors seeking to learn about the region’s celebrated cheese production.
The facility offers self-guided exploration of its cheesemaking operations alongside scheduled demonstrations of the production process.
A former railway station now operates as a museum, housing exhibits within preserved rolling stock.
heritage railway services operate between Leeming Bar and Redmire, while the Dales Countryside Museum chronicles rural life across the region through its collections.
Hospitality options include Caffé Curva, which provides coffee, homemade cakes, and savoury breakfast dishes.
The Crown establishment welcomes dogs and serves traditional Sunday lunch selections.
Visitors seeking gifts may explore the Alchemist’s Cottage, which stocks coffee, tea, and distinctive souvenirs.