A popular bakery chain has introduced a guarantee programme for a returning product, allowing purchasers to exchange it if the taste does not meet expectations.
The high street retailer is bringing back the Steak and Stilton Bake to its outlets nationwide from today (Thursday, September 3) after a seven-year gap from its menus.
Under the promotional initiative, anyone who purchases the item and finds the blue cheese component unsatisfactory may return the product to the counter, including if partially consumed, and receive the standard Steak Bake in its place without additional payment.
The guarantee applies across all of the chain’s UK shops.
Zoe Harris, customer director at the company, explained that while the returning item has dedicated followers, the blue cheese element represents a bold flavour choice.
She stated that the company holds sufficient confidence in the product’s appeal to stand behind it with a complimentary replacement.
The exchange programme enables customers to conduct a full tasting experience with complete reassurance, and should the stilton prove unpalatable, the traditional steak variety becomes available at no further cost.
The Steak and Stilton Bake comprises diced beef, grilled onions, and Stilton cheese in gravy, encased in flaky pastry and finished with a black pepper crumb topping.
Research commissioned by the company among 2,000 participants indicated that 28 percent of Britons typically avoid Stilton cheese, while an additional 11 percent have never attempted to taste it.
Despite these figures, 55 percent of those surveyed expressed the view that many people dismiss Stilton before giving it a proper opportunity.
Further findings suggested that 54 percent of consumers feel reluctant to spend money on unfamiliar food items due to concerns about potential dissatisfaction.
Conversely, 57 percent indicated that complimentary guarantees on food purchases would encourage them to experiment with additional new products and flavours.
The research also showed that one in five British adults explores new food or flavours no more than twice yearly, and 28 percent can determine their opinion of a product from a single bite.